ServicesGoogle Ads

Google Ads traced to revenue, down to the keyword

I rebuild B2B search accounts so the budget sits on intent that becomes pipeline, and you can name the keyword that earned each deal. One senior operator on the account, and no layers between you and the work.

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Free means free. You keep the findings whether or not we work together.

Where the money goes

Every B2B Google account I open leaks in the same three places.

Broad match on autopilot
Quietly buying searches that were never going to buy anything, month after month.
Tracking that counts the wrong thing
Form fills instead of opportunities, so the algorithm gets smarter at finding people who fill in forms and no better at finding customers.
A report without revenue in it
Leads are up, and nobody can say whether any of them closed.

This rarely gets fixed from a distance. When the account is one of ten on someone's list, the person in it is optimising for the report, not the revenue, because the report is what they are asked for. I know both sides of that arrangement: I started my career at an agency, and in-house I briefed outside partners and held them to targets. I have seen the monthly report from both ends, which is exactly why I build toward the revenue instead.

What I do differently

I run the account myself, and I wire it to your revenue.

Structure rebuilt around your actual products and regions, not a handful of catch-all campaigns. Offline conversions fed back from your CRM, so Google optimises toward opportunities created rather than raw form fills. Spend connected to revenue, so we both know which keywords produce customers and which are a subscription to nothing.

28x
Churn-adjusted return on paid search for Encore Kitchens, revenue traced to the keyword, defensible line by line to their board.
92%
Increase in qualified pipeline at Bynder, run hands-on and in-house on a multi-million euro budget, through optimisation alone.
The arrangement

One point of contact, on your Slack, in your numbers.

Strategy and execution from the same person, accountable for what the account produces. And because I have built AI into every part of how I work, the analysis and optimisation that normally takes a team a week happens in an afternoon, checked by someone who has spent a decade doing it by hand.

Start here

Want to work together on your Google Ads?

Tell me what you are spending and what it is producing. I will go through the account for free, tell you where it is leaking, and we will both see if we are a good fit. Built for B2B and SaaS companies spending roughly €10k a month and up on search.

Get your free audit →

Free means free. You keep the findings whether or not we work together.